Brand24 is a powerful platform for social media monitoring, internet monitoring, social media marketing and analysis.
We are living in a time of a social media revolution. This global trend made us, Internet users, an important factor in any discussion or process. Now every voice can be heard and every voice counts. Moreover, the micro-blogging boom made us even more eager to share our opinions with others. We enjoy it and we do it a lot. Nowadays over one billion people use social media (50 percent of all Internet users). Every minute there are more than 700000 status updates and 0,5 billion comments posted on Facebook. During the same time interval 25 hours of new video content pops up on youtube.com. The Internet becomes a fast-flowing stream of information. Information that matters to everybody, including businesses.
More than half of social media users follow and check on brands, products and commercial services. 36 percent post comments about them. This generates millions of opinions every day, referring strictly to brands and their products. No wonder that businesses noticed a great opportunity to get to know and understand their customers (and potential customers) and the only way to do so is to monitor and analyze that great flow of information. A tool which would allow this became a necessity.
Brand24 is an effective tool which allows you to monitor your brand, product and services online. It is also a great method of measuring the buzz around a brand, product or keyword. Brand24 can be used as a source of analysis and reports about your customers, displaying data on their behavior and trends associated with it. This way you can create a new channel of communication with customers, helping in areas such as sales, customer service and public relations.
One of the key functionalities of our tool is the ability to reach people gathered in social media sites such as Facebook or Twitter. This allows you to instantly identify opinion leaders so that early cooperation can be established for mutual benefit. Additionally, our notification system will inform you every time a new discussion starts, so you can act immediately to solve a problem or respond to an unfair attack.